hoping to create the kind of cannabis experience I always wanted, but could never find. As someone who’s used and loved cannabis for years, I knew exactly what I wanted in a product: something high-quality, reliable and genuinely enjoyable to use. I understood how overwhelming the cannabis world could feel, especially for people who didn’t see themselves reflected in it. I wanted to make cannabis more accessible, without the stigma or confusion.

What I saw in the market were two extremes: sterile, clinical dispensaries or chaotic head shops. Neither felt right. I wanted to create something different—something that felt like walking into a friend’s living room, warm, welcoming, and full of products you can trust.

In the beginning, I sold cartridges and gummies wholesale around the Triangle and beyond, pitching them to stores myself. I quickly realized I wanted to be customer-facing—to create a space where people could ask questions, explore products, and find what worked for them without pressure or judgment.